News
Alistair Wayne, Managing Director of the Media Managers group offers insights into leveraging marketing budgets whilst the media is in turmoil
14 May 2009
Unlock the value of your media and marketing
As any good marketeer will testify, when timesare tough, it’s more important than ever to maintain your brand profile. But planning how and where to promote your brand is a growing challenge, particularly in the digital arena. The media landscape is evolving so fast,that just when you think you have a handle onit, the goalposts move again. How can you integrate your online and offline campaigns? How much should you invest in digital media relative to print, radio, TV, outdoor,ambient and cinema? And how can you ensure the media you choose is the most effective way to make an impact with the people that count? Effective media planning can ensure that all your media and marketing cuts through the clutter and is efficient, targeted and accountable.
If you knew that every media penny made a difference, it would make the uncertainty of a tough economic climate less daunting,enabling your business to remain competitive and you to capitalise on new opportunities. Media Managers has built its brand and reputation on the delivery of outstanding results. Since its launch in 2003, it has become firmly established as one of the region’s leading strategic communications companies with a dedicated focus on media planning and buying.
Based in Cambridge and Norwich with international affiliates in the US and Europe,the company’s clients span all market sectors,from start-ups to major corporations. Most recently, it launched a sister company, Digital Media Managers, specialising in digital marketing strategy and interactive media.
CEO Alistair Wayne said: “The media and advertising sector is undergoing rapid change,with budgets really under pressure to perform. Clients need to know their media will maximise the return on their marketing investment.”
Media planning and buying are highly complex disciplines that require an increasingly wide range of intelligence,research and data combined with strong relationships with the media to leverage a client’s investment.
The credit crunch has destabilised the media market and opportunities for advertiser shave increased. It’s vital, therefore, to recognisethe difference between an apparent bargain and a genuinely good deal that will add value to your brand.
As specialists in media negotiation, we deliver the best deals at the best prices. For example, we recently negotiated an additional £30,000 of advertising value on London Underground, to the delight of one of our clients.
Media Managers offers a complete range of services across all conventional and digital media platforms including press, TV, radio,cinema, outdoor, ambient media, digital marketing strategy, search engine optimisation(SEO), paid-for-search; behavioural targeting; affiliate targeting, pay-per-click, pay-per-lead and social networking optimisation.
In addition to strong partnerships with creative agencies, we work with clients such as Business Link East; Champneys Health Resorts;Duxiana; English Heritage; Go Ape; Learning and Skills Council; Newmarket Racecourses;OCR; Regent Theatre Ipswich; Ridgeons; and Theatre Royal Norwich.
To find out how Media Managers canunlock the value of your media and marketing,contact Alistair Wayne on 01223 422333, or email: alistair.wayne@mediamanagers.co.uk
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