Media Managers - 01223 422333

We deliver a complete media planning and buying service across TV, radio, print, cinema, outdoor, digital and online channels. Whatever the size of your advertising budget, we can create a plan that maximises exposure to engage cost-effectively with your target markets.

Advertising is a serious financial commitment that demands clear thinking underpinned by detailed knowledge and the ability to evaluate the real value of each opportunity.

Precision targeting – we identify the most appropriate, cost-effective media to reach your target audience with minimal wastage

Hard negotiation – strong relationships with the major media owners allow us to negotiate the best deals to make your investment go further

Time saving – as a single point of contact for all your account handling, we minimise your in-house administration and take time-consuming calls from media sales executives off your hands

Measurable results – by monitoring your advertising activity and measuring results, we’ll do our utmost to ensure the media delivers what you’ve actually paid for

Expertise and campaign quality – we analyse and fine-tune all media opportunities to exploit every available channel to engage with your target markets

Creative – we work with a range of creative teams and select the right one for each task. We can recommend our contacts but are equally happy to work with your creative people

Centralised invoicing – by handling payment of all media invoices direct we reduce the administrative burden and hassle of reconciliation for your own accounts department.

20:20 vision – we look way beyond traditional media platforms and opportunities, such as advertiser supported programming, affiliate networks and so forth.

Digital media

Digital media is the newest and fastest growing addition to the media mix.

With digital media providing innovative ways to interact with your target audience, it is important to stay abreast of current developments and ensure that campaigns integrate the optimum mix of offline and online media.

Media Managers can plan and buy digital media campaigns to meet your requirements either in isolation or alongside your existing offline activities, for example through tactical
deployment of:

• Affiliate networks
• Cost per click campaigns, e.g. Google Adwords,
  Overture, etc
• Banner advertising
• Microsite development
• Email list brokering
• Sponsored e-newsletters

Related case studies

Newmarket Racecourses
We developed a new initiative between Newmarket Racecourses and Classic FM, the UK’s largest commercial radio station, to bring the best of the classical music world to some of the best racing of the summer.

A study in best practice
Anglia Ruskin University aims to attract and retain students within a context of significantly changing fee structures, competing effectively with other higher education institutions and raising awareness of the particular benefits that it can offer.