Creative work
We will work happily with your in-house design team or preferred supplier, but if you need a hand in sourcing creative work, we work with best-in-class suppliers and can project-manage your creative for you, to meet your objectives, and communicate your messages effectively, while working comfortably within your budget. We can help you communicate effectively whether your advertising is for cinema, TV, radio, bus backs and posters, newspapers and magazines, or online.
We can project manage, advise and work with you to produce creative which meets your brief effectively, to make sure your messages get across to your target audience, while making sure that the creative treatment makes full use of the properties of the relevant media. We can also offer a critical eye over your existing creative bearing in mind key points such as:
- Does the creative treatment meet the objectives of the brief?
- Is there an appropriate call to action or response mechanism?
- Will it work within the constraints of the media – e.g. does your copy work legibly on a bus back in situ?
- Does it take best advantage of the creative opportunities afforded by the media context?
We are happy to get as involved with your creative work as you wish; some clients prefer us to be involved at every stage, and with others our input is minimal – we are guided by you and your requirements and will work flexibly to your best advantage.
